Loyd Auerbach is very interested and concerned with media portrayals of the phenomena and the science of Parapsychology. He has been a consultant to various television producers and writers in the United States, Japan, and Great Britain, providing both scientific and creative input, as well as help in promotion. Most recently he has been involved with shows for the Travel Channel, the Discovery Channel, A&E and the Learning Channel. He keeps tabs on the media's portrayal of Parapsychology through his constant contact with media people, watching too much TV and seeing too many movies, through his familiarity and use of the LexisNexis information services (as a part-time Applications Consultant to their San Francisco office) and through surfing the Net.

Besides his media work, Auerbach also consults with other professionals. In 1984, he was called in as an expert witness in a San Francisco homicide trial, his testimony dealing with psychic phenomena and the anthropology of belief in the supernatural. He has consulted with other attorneys and law enforcement officials since then.

His speaking and media expertise is often brought into play as a media and public speaking coach for authors, executives and other businesspeople. He has taught a Media & Presentation Skills course annually at JFK University for many years, and is featured as an "expert" in PUBLIC SPEAKING FOR DUMMIES by Malcolm Kushner (www.kushnergroup.com), (IDG Books, 1999). He also runs corporate public speaking workshops for companies in the Bay Area, and has coached executives on including magic effects in their presentations. He often works with the San Francisco-based company Speakers World (www.speakersworld.com).

Loyd Auerbach is an accomplished Mentalist and Psychic Entertainer, performing for corporations, colleges, restaurants and private parties as PROFESSOR PARANORMAL. His knowledge and interest in magic began while he was a graduate student, through a course he took intended to introduce the would-be researchers to the methods of phony psychics. He has since taught that same course a number of times. As mentioned above, he is currently President of the Psychic Entertainers Association. He received a credit as a "Creative Consultant" to the MAGIC OF DAVID COPPERFIELD X: THE BERMUDA TRIANGLE (CBS 1988).

His work as a psychic entertainer has expanded since late 1991 to include a new version of an old idea. SEANCE FICTION THEATER presents a form of what has been called "spirit theater," entertainment in the vein of spiritualist séances, though he often performs it with tongue planted firmly in cheek, and even as a comedy séance (the latter with performer Madame Molotova, "the Flamboyant Russian Clairvoyant"; www.madamemolotova.com). This show is available for groups of 4 to 150 people, though the show for 50-150 people is different than the one for smaller audiences.

While he loves his séance show, his main focus is his one-man show for the corporate, association and college markets, "Professor Paranormal's Psychic Mind Theater!"

Loyd Auerbach's biography from www.mindreader.com/loyd/index.htm